Mastery Reflection Discussion
This month’s course assignments have profoundly enriched my perspective and approach to digital storytelling. In the first week, I delved into the concept of branding, exploring what a brand is, why it matters, and identifying my personal brand attributes. The focus extended beyond my case study to examine myself as a brand, leading to a deeper self-awareness. The exercise of understanding my case study’s mission and market through “three little questions” was particularly eye-opening. The most challenging yet rewarding aspect was pondering “why does it matter?”—a question that, when applied to my personal brand, revealed insights I had not previously articulated. This journey has not only enhanced my understanding of branding but also elevated my sense of self-worth as a personal brand.
Week 2 delved into the nuances that set competing companies apart, aligning my case study to a known fictional character, and expressing my case study’s brand voice through a PechaKucha style video. This process not only broadened my perspective but also tapped into nostalgia, helping me differentiate between Target and Walmart based on past personal experiences. For my case study's character identity, Wonder Woman emerged as the perfect match for Toned Body Sculpting, reflecting its strong and empowering attributes. Despite the challenge of finding royalty-free images for the PechaKucha video, my deep understanding of Wonder Woman and Toned Body Sculpting's mission enabled me to create a compelling and cohesive presentation.
In Week 3, I dove into analyzing Toned Body Sculpting’s brand archetype, “The Magician,” and crafted a short story video to forge an emotional bond between customers and the brand. I was thrilled with the online analysis tool's accuracy in pinpointing this archetype—it perfectly encapsulated Toned's essence. The Magician’s focus on transformation aligned seamlessly with the Body Sculpting industry. However, my video missed the mark in conveying the customer's perspective, instead reflecting the brand's viewpoint. This feedback has been invaluable and will refine my approach in future projects.
Week 4 covered the customer experience and developing a comprehensive brand strategy for my case study Toned Body Sculpting. Starbucks has dominated in the customer experience realm with its welcoming and relaxed atmosphere and how they market their products during the seasons. Their customer experience approach is what I will be studying and implementing into my brand strategy for Toned. The goal is to execute a plan that encompasses the same customer experience that Starbucks has. A warm welcoming and relaxed atmosphere.
