Advanced Digital Marketing

This month’s course was a “masterclass” in advanced digital marketing, pushing me to explore deeper, more strategic approaches for my case study, Toned Body Sculpting. The focus on budgeting has been transformative, offering a clearer, more actionable framework for my overall marketing efforts. The biggest revelation was the creation of a detailed display ad media plan, segmented into four strategic campaigns: Broad, Targeted, Intention-Based, and Newsletter Sponsorship. Each campaign not only refined the messaging to suit specific goals and audiences but also demonstrated how tailored strategies can drive distinct and promising outcomes. This cohesive yet diversified approach ensures that every ad serves a purpose while contributing to a larger narrative. Moving forward, I’m energized to integrate these advanced techniques into the final digital marketing plan and see how they deliver measurable success.

Toned Body Shop Display Ad Concept